I agree that it’s convenient for us buying goods and services online. We don’t have to go, sometimes stand in the queue to get the same services.
However the convinience to the providers of such goods and services are much more than to the users.
Take the case of air tickets booking. The airlines get to know instantaneously how many are booked and paid for a particular flight.
Moreover, there is saving in the number of headcount required at airline counters or at the travel agents. Then think about the hassle in managing cash, it’s security, insurance, transportation costs, accounting and reconciliation. Also they don’t have to print expensive air tickets.
Advertising of the goods and services are easier with widest reach.
While the business is enjoying all the prime benefits, it’s the consumer who is asked to pay a convenience charge.
When I was working overseas, we used to incentivise customers in using online channels by providing discounts and other promotions.
Perhaps it’s a phenomenon in India that online consumers are charged higher, calling it a convenience charge.
This is ‘cartel’ in action and should be banned, especially in a time where digitisation is a declared policy.
Otherwise the silent majority will continue to be at the receiving end and suffer……